Is Your Business Ready for 2015? Find Out With This Checklist!

Optimize

Use Google Webmaster Tools to check for broken links, and see where you stand on Search Engine Results Pages using tools like BrightEdge or Moz.

Advertise

Get your Mobile strategy in gear: 90% of American adults use a mobile phone according to Pew Internet Research. Promoting your business with a new tool like Cidewalk can give you the edge over your competition – the early bird gets the worm! (And the customers.)

Email

Start curating your email list if you haven’t already. Keeping up with customers across multiple touchpoints can be a powerful weapon in driving return visits. In terms of outreach,MailChimp is an affordable option; Constant Contact is the most well-known

Analyze

Look at your site’s Google Analytics trends from 2014 – remember, they could be seasonal, daily, or hourly! Optimize your 2015 advertising and promotional strategy to take advantage of naturally high-traffic periods, and increase traffic during slow periods

Educate

Commit to reading at least one new blog post per week. Use an RSS reader like Feedly to keep all of your favorite news sources in one place.