Tips

Are you selling features or benefits?

Thu, 02 Jun 2016 14:58:06 -0700 Most marketers, even experienced gurus, tend to fall into the “benefits vs features” trap, while drafting an effective ad copy.  As marketers we have this urge to list and highlight the set of key features about our service or product while creating the ad Read more…

By Cidewalk, ago
Tips

Chatting Ads Are Working and Here’s Why

Thu, 22 Dec 2016 09:17:55 -0800 Unlike flyers and traditional banners ads, customers are now preferring a new way to connect with businesses that creats an instant connection.  You can now do this our our new text message ads.  Text message ads bring the consumer directly to you.  Take control Read more…

By Cidewalk, ago
Tips

How to Make Your Ad Click

Thu, 21 Apr 2016 12:25:42 -0700 As a small business owner, you’ve probably marketed your business with signs, banners, flyers and one-pagers.  These included all kinds of text and fancy graphic designs.  But in this day and age where everyone has their eyes on their phone, mobile marketing is now Read more…

By Cidewalk, ago
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