Billboard advertising is a powerful marketing tool that can help you reach a large audience with your message. In this article, we’ll discuss everything you need to know about billboard advertising, from choosing the right location to creating an effective ad.
What is Billboard Advertising?
Billboard advertising is a form of outdoor advertising that uses large signs to deliver messages to passersby. Billboards are typically placed in high-traffic areas, such as along highways, near major intersections, and in downtown areas.
How Does Billboard Advertising Work?
The images on a digital billboard are refreshed every 10 seconds, which allows multiple advertisers to share the same screen. To share the same screen, advertisers purchase time slots, called ad plays, on the billboard. When it is their time slot, their ad will be displayed on the billboard. The length of the time slot can vary, but it is typically 8 to 10 seconds.
What Are the Benefits of Billboard Advertising?
There are many benefits to using billboard advertising, including:
- Reach a large audience: Billboards can reach a large number of people, making them a cost-effective way to advertise your business.
- Build brand awareness: Billboards can help build brand awareness by repeatedly exposing your target audience to your logo, slogan, and message.
- Generate leads: Billboards can generate leads by driving traffic to your website or phone number.
- Increase sales: Billboards can increase sales by encouraging people to visit your business or purchase your product.
Who Is Billboard Advertising For?
Billboard advertising is a good fit for businesses of all sizes, from small businesses to large corporations. It is also a good fit for businesses that target a local or regional audience.
Billboard ads can also be used to convey personal messages effectively. For example, a billboard ad could be used to wish someone a happy birthday or to announce a special occasion.
Choosing the Right Billboard Location
The location of your billboard is one of the most important factors in determining its effectiveness. When choosing a location, you need to consider the following factors:
- The demographics of the area: Where do your target customers live and work?
- The traffic flow: How many people will see your billboard each day?
- The competition: Are there other billboards in the area?
Creating an Effective Billboard Ad
An effective billboard ad is clear, concise, attention-grabbing, and memorable. It should also be relevant to your target audience and convey your message effectively. Here are some tips for creating an effective billboard ad:
- Use simple language and visuals.
- Make sure your message is easy to read and understand.
- Use a strong call to action.
- Use humor or creativity to grab attention.
- Make sure your ad is relevant to your target audience.
Measuring the Success of Your Billboard Campaign
There are several ways to measure the success of your billboard advertising campaign. You can track the following metrics:
- The number of people who see your ad
- The number of website visits or phone calls generated by your ad
- The increase in brand awareness
By tracking the results of your campaign, you can see what is working and what is not, and make necessary adjustments to improve your results.
Pricing and Budgeting
Cidewalk.com offers a simple fixed pricing models that is standard across any location. Several ad packages are available to suit budgets of all sizes:
- STARTER: This plan is for a 100-times monthly ad display on a single billboard or shared across multiple billboards. The cost is $80 per month, billed annually, or $100 per month, billed monthly.
- BUSINESS: This plan is for a 300-times monthly ad display on a single billboard or shared across multiple billboards.. The cost is $200 per month, billed annually, or $250 per month, billed monthly.
- PREMIUM: This plan is for a 1000-times monthly ad display on a single billboard or shared across multiple billboards. The cost is $800 per month, billed annually, or $1000 per month, billed monthly.
- CUSTOM: This plan is for a custom ad display on a single billboard. The cost is $1 per ad play, with a minimum of $100 per month.
You can get started in minutes, using Cidewalk’s self service billboard ads platform: www.cidewalk.com