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Integrating Outdoor and Digital: A Hybrid Approach for SMB Marketing
Introduction: In today’s multi-channel world, integrating outdoor and digital advertising creates a cohesive and powerful marketing strategy. Here’s how SMBs can harness this hybrid approach to amplify their reach and impact. Why Integrate? Integrating allows for consistent messaging across channels, reinforcing your brand message wherever your customers might encounter it—be it online or while driving […]
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Beyond Billboards: Exploring Other Affordable Outdoor Advertising Options for SMBs
Introduction: While billboards are a prominent form of outdoor advertising, they are not the only avenue. This post explores various cost-effective outdoor advertising options that can complement or even substitute traditional billboard campaigns. Alternative Options: Transit Advertising: Bus shelters, taxis and mobile ads offer dynamic ways to reach commuters and city dwellers. Street Furniture Advertising: […]
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“Unlocking the Power of Hybrid Advertising with Cidewalk”
At Cidewalk we are diving into the world of hybrid advertising, focusing on the powerful combination of digital billboard ads and geofenced mobile advertising. Billboard Ads: Your Brand on Display Billboard advertising is an effective way to make your brand impossible to ignore. With Cidewalk, launching your billboard ad is quick and easy. You have […]
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End of COVID19 Hibernation? Data says yes!
As humans, the places we go and the amount of travel can vary depending on our jobs, family, vacations and just sense of adventure. There are those whose activities change weekly and then there are those whose schedules are the same every day. There is no doubt that with the pandemic, schedules and travel changed drastically […]
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The State That Rises Early
People are unpredictable and inconsistent most of the time which makes it tricky to know and predict the best time to reach users with mobile ads. To try and gain some insights on the behavioior tendencies of mobile app users, we wanted to see if there were any common times people used mobile apps in […]