Introduction: In today’s multi-channel world, integrating outdoor and digital advertising creates a cohesive and powerful marketing strategy. Here’s how SMBs can harness this hybrid approach to amplify their reach and impact. Why Integrate? Integrating allows for consistent messaging across channels, reinforcing your brand message wherever your customers might encounter it—be Read more…
Introduction: While billboards are a prominent form of outdoor advertising, they are not the only avenue. This post explores various cost-effective outdoor advertising options that can complement or even substitute traditional billboard campaigns. Alternative Options: Transit Advertising: Bus shelters, taxis and mobile ads offer dynamic ways to reach commuters and Read more…
At Cidewalk we are diving into the world of hybrid advertising, focusing on the powerful combination of digital billboard ads and geofenced mobile advertising. Billboard Ads: Your Brand on Display Billboard advertising is an effective way to make your brand impossible to ignore. With Cidewalk, launching your billboard ad is Read more…
As humans, the places we go and the amount of travel can vary depending on our jobs, family, vacations and just sense of adventure. There are those whose activities change weekly and then there are those whose schedules are the same every day. There is no doubt that with the pandemic, Read more…
People are unpredictable and inconsistent most of the time which makes it tricky to know and predict the best time to reach users with mobile ads. To try and gain some insights on the behavioior tendencies of mobile app users, we wanted to see if there were any common times Read more…