At Cidewalk, we’ve always been at the forefront of advertising innovation, empowering businesses to maximize their reach with budget-friendly, cutting-edge ad technology. Today, we’re spotlighting a shining example of hybrid advertising success with our client, Emily’s Interior Inc., a local business making a significant impact in the MetroWest Boston area through our Dual Billboard and Geofenced Mobile Ads combo package.
Billboard Visibility Meets Mobile Precision
Emily’s Interior Inc. leveraged our dual advertising strategy to create a seamless marketing experience that engages potential customers both on the road and on their phones. The cornerstone of this strategy combines the broad visibility of digital billboard ads with the targeted precision of geofenced mobile advertising.
Our digital billboards provide Emily’s Interior Inc. with high-frequency ad plays throughout the day, tailored to peak traffic hours for maximum visibility. This approach ensures that every dollar spent maximizes exposure, with customizable options to spread ad plays across multiple locations or concentrate them during key times.
Complementing the billboard exposure, our geofenced mobile ads target specific audiences right where they live, work, and play. These ads appear on popular mobile apps, ensuring Emily’s message reaches potential customers within a meticulously defined geographical area. This strategic placement not only enhances brand recognition but also supports community engagement and trust-building.
Real Results: Building a Local Brand
The impact for Emily’s Interior Inc. has been clear: increased visibility, more customer engagements, and measurable uplift in website traffic. Through the power of Cidewalk’s advanced targeting features, including day parting and mobile device optimization, their ads stay relevant and effective, reaching the right audience at the right time.
Why This Matters for Your Business
What Emily’s Interior Inc.’s experience showcases is the powerful synergy between different advertising mediums. For businesses looking to expand their local footprint, our Dual Billboard and Geofenced Mobile Ads combo offers a comprehensive solution that covers all bases—from the broad strokes of billboard advertising to the fine details of mobile engagement.
Are you ready to see similar results? Visit us at Cidewalk.com to learn how easy it is to set up your campaign today, and start transforming local awareness into local dominance just like Emily’s Interior Inc.
