Thu, 08 Oct 2015 14:00:04 -0700 Using psychographics to segment your market [Editor’s Addendum – This is the second of our series covering different ways to segment your target market. See our post on demographics here.] Have you seen a terrible play / show? I mean like a truly truly terrible one. One where some / […]

Fri, 23 Oct 2015 13:07:11 -0700 On the aggregate, local voter turnout has dropped 5% since 2001. This is despite campaign spending gradually increasing. Both of these facts combined make it harder to win an election and make an impact on society. Fortunately, Cidewalk can help eliminate some of the stress that comes along with […]

Wed, 07 Oct 2015 11:27:04 -0700 How to calculate lifetime value There are two types of people in this world: those that love math and those that don’t. (This is actually slightly backed up by science). I happen to fall into the former as math has always come naturally. I remember working with my dad […]

Wed, 30 Sep 2015 13:49:10 -0700 There are nearly 1 billion websites online right now (936,000,000 to be exact). And the web keeps expanding exponentially. In 2013 alone, the web grew by nearly one-third. With that many websites, it can be tough to make yours stand out. Luckily, we’ve come up with tips for how […]

Wed, 30 Sep 2015 11:33:43 -0700 Favorite techniques and tools for conducting market research Does your mind ever just draw a . . . . a . . . .oh, what’s the word – BLANK! Sometimes you just can’t think of the right word or you need an idea and keep coming up empty. It’s […]