Wed, 02 Aug 2017 10:38:58 -0700 The countdown is winding down to zero. The most profitable weekend of the year is almost upon us. Are you feeling confident . . . or is there more you want to do? Take a look at some of the last minute things you can do to help prepare […]

Fri, 20 Nov 2015 12:41:00 -0800 Depending on where you live, you likely fall into one of two categories – High demand, but fierce competition or No competition, but low demand.This means you either need to stand out among your competition or grab a very large share of the market. Either way, you have to find […]

Wed, 18 Nov 2015 13:43:55 -0800 Making sure you stand out from new competition It’s called the greatest game to ever take place. A rag tag group who suddenly became the odds on favorites against a balanced group of athletes who had to learn to play as a team. The odds-makers billed it as David […]

Tue, 17 Nov 2015 15:30:16 -0800 Tips for segmenting the market by price ​One of my favorite marketing strategies of all-time is decoy pricing. In this strategy, you offer 3 products – a low price, medium price, and high price option. What’s the catch? The medium price and the high price option are promoted in […]

Mon, 16 Nov 2015 15:27:04 -0800 The cleaning service industry is a billion / year industry. However, price is usually the determining factor as many companies and individuals look to cut costs. As a result, you have to find ways to advertise your company to a wide audience at an affordable price.  That’s where Cidewalk […]