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New York the state that doesn’t sleep?
NYC has always been known as the city that never sleeps but is the never-ending night life limited to just those in the city alone, what about the rest of New York? To find out, we analyzed app usage data throughout the day in CA and NY to see how late people used their phones […]
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Best time of day to engage a mobile audience
With more than 60 million people making purchases using a mobile device, it’s the obvious avenue for a business to choose to invest their ad dollars. With that, there’s also the hurdle that mobile users have a short attention span – so when time is of the essence, is it important to consider that there […]