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Analyzing Billboard Advertising Performance: Metrics That Matter for SMBs
Introduction: Measuring the impact of billboard advertising can seem daunting, but with the right metrics, SMBs can glean valuable insights into their campaigns’ effectiveness. Key Metrics: Reach and Frequency: Estimate how many people see your billboard and how often. Engagement: Track engagement through coupon codes or specific URLs. Sales Impact: Analyze sales data before and […]
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Beyond Billboards: Exploring Other Affordable Outdoor Advertising Options for SMBs
Introduction: While billboards are a prominent form of outdoor advertising, they are not the only avenue. This post explores various cost-effective outdoor advertising options that can complement or even substitute traditional billboard campaigns. Alternative Options: Transit Advertising: Bus shelters, taxis and mobile ads offer dynamic ways to reach commuters and city dwellers. Street Furniture Advertising: […]
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Breaking Down Billboard Advertising: A Cost-Benefit Analysis for SMBs
Introduction: Many small to medium-sized business owners overlook billboard advertising, assuming it’s costly and beyond their reach. This post demystifies the cost and benefits, showcasing why billboards might be just what your marketing strategy needs. Costs Explained: Let’s tackle the biggest myth: cost. With Cidewalk digital billboard options and flexible pricing models, the entry cost […]
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Partner with Us for Exclusive Benefits
Exciting news! The Realtor Association of Central Massachusetts has once again joined forces with Cidewalk’s innovative Partner Program, propelling their marketing efforts into a new realm of possibilities! This collaboration introduces an exclusive offer where members of Realtors Central MA can leverage Cidewalk’s innovative advertising solutions at discounted rates! Additionally, this partnership not only benefits the members directly but also […]
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Your Biz Seen 100,000 Times a Month!
At Cidewalk, we’ve always been at the forefront of advertising innovation, empowering businesses to maximize their reach with budget-friendly, cutting-edge ad technology. Today, we’re spotlighting a shining example of hybrid advertising success with our client, Emily’s Interior Inc., a local business making a significant impact in the MetroWest Boston area through our Dual Billboard and Geofenced Mobile Ads […]