Do you know the ‘Rule of 7’ in marketing? This theory claims that a consumer must hear or see an advertising message at least seven times before taking action. Billboards at public places with high visibility factor where people get to see your ad again and again, are one of the best channels to reinforce your brand in peoples minds.

However, keep in mind that you have 5 to 10 seconds max to capture peoples attention with your billboard ad. So it is worth paying attention to your billboard ad design and the messaging, Three simple rules to keep in mind:

  1. IMAGES: A massive, conceptual image works wonders on a billboard.  Effective images that go with your brand and messaging are key.
  2. MESSAGE: What is your marketing objective? Are you selling a specific product? Or are you just keen on spreading brand awareness? Is it an event? Be very clear as to what you want to accomplish and provide only the essential information
  3. KISS: Keep it simple and catchy. Make it easy for your customers to quickly recall what they saw on the billboard. Make sure the billboard design is crisp and clear. Utilize bright and bold colors to catch the eye — and opt for a simple background and large, readable text

With Cidewalk Billboards Ads, you can now promote your business for just $100. Learn more:

Categories: Tips