CHALLENGE: Cafe Aroma a small, independently-owned coffee shop in a bustling downtown location needs a cost-effective marketing channel to attract more customers while competing with larger chain coffee shops in their area.
SOLUTION: Create visually appealing billboard banner ads featuring their signature drinks and promotions, and run a local billboard ad campaign featuring their ad on billboards in their town displaying these ads during the morning rush hours and near office buildings and colleges.
Running a billboard in their town builds brand awareness among local clientele which can in turn, increase foot traffic and a significant boost in sales for their business. Ad campaing can be further enhanced by encouraging rewards for anyone who mentions specific promotions they saw in the billboard ad to measure success and results.
With Cidewalk you have the ability to:
-Create your own billboard banner
-Start at a low minimum budget
-Create and manage your own ads