Possibly more important than any other time of the year, the holiday season is when you want to make sure your ad is catching the attention of people. The end goal? Turning those clicks into new customers.
Here are some tips on how to get more clicks to your ads and also how you can get your ad live in your town for FREE below!
1. Show your value. Although your first instinct is to put your business name as the face of your ad, you should avoid this common mistake. Remember, you only have about 3 seconds to get someones attention on mobile. So instead of something like “JV’s Roofing” make your value prop front and center and go with something more exciting like, “Roofing Experts”.
2. Offer a discount. People are expecting to save big with events like Black Friday just around the corner, so be sure you keep up with your competition and showcase your sales and promotions. Instead of something like “Shop Black Friday”, tell the customer what’s in it for them right away and say “Free Estimate”.
3. Sell to the heart. A consumer will consider a purchase based on how it makes them feel, so you may want to take a more emotional approach and sell to their heart. Instead of “Fix a leaking roof” go with “Save your home” so that they know you will help protect them from damage when they need it most.
Bonus Tip: Take it up another notch by retargeting people even after they leave your geofence.
GET YOUR FREE AD!
Use our automatic ad creator to see what your ad would look like. Or, try it out for FREE by taking advantage of our Free Ad Day as part of Small Business Saturday*, no credit card needed (this month only)!
Cidewalk GeoFencing Expert
*Small business saturday is a trademark of American Express