Businesses love Billboard Advertising because it helps them:
- Raise Brand Awareness
- Reach Lots of People
- Drive Traffic (website/business location)
However, Creating a billboard ad that gets results requires a careful balance of concise messaging. Here are a few of our favorite ways your billboard can stand out and get more attention.
Create Urgency or Scarcity: If applicable, use words or phrases that create a sense of urgency or scarcity. Limited-time offers can motivate people to take action quickly.
Create Seasonal or Timely Messages: Tailor your messaging to match local seasons, holidays, or events. This shows that you’re in tune with the community’s interests and needs.
Consider Humor or Nostalgia: If appropriate for your brand, injecting humor or nostalgia can help your billboard stand out and create an emotional connection.
Think About Local Culture: Understand the local culture and values to ensure your messaging aligns with the community’s preferences and sensibilities.
Remember, the goal of your local billboard campaign is to make a meaningful impact on your community, generating interest and foot traffic to your business. Keep your messaging relevant, engaging, and localized to see the best results.
Not sure where to start? Let the design team at Cidewalk create your billboard banner for just $50! Get started here.