Wed, 03 Jun 2015 06:54:48 -0700
Our five favorite promotion types each have their own special element included within the promotional text. These special elements are designed to capture users’ attention and pique their interest in your product or service:
- A percentage off
- A dollar amount off
- The name of the town you’re targeting
- The name of your business or product
- Time-sensitive offers or expiration dates
Check out the templates, and examples of how to use each one, below!
1. Percentage-Off Promotion
Template:
XX% off (product or service) today!
(Describe your product or service here)
Example:
15% off haircuts today!
Stop by Julie’s Salon on Main Street between 10am & 7pm
2. Dollar-Amount-Off Promotion
Template:
$XX off (product or service) today!
(Describe your product or service here)
Example:
off or more today only
Visit Thrifty Thimble sewing supplies in Newton
3. Target Town Included In Promotion
Template:
Attention (users in target town)!
(Describe your product, service or offer here)
Example:
Attention Newton brides!
Engagement photo packages starting at – call today for info
4. Business Name in Title of Promotion
Template:
(Name of your business here) special offer
(Describe your discount or special offer here)
Example:
Mike’s Pizzeria Special Offer
Buy three large pizzas get one free this weekend only
5. Time-Sensitive Promotion
Template:
(describe your event or promotion here)
(Include RSVP date, promotion cutoff date, or time the special offer ends here)
Example:
Free marketing seminar & breakfast Thursday
RSVP by March 1 to julie@marketingseminars.com
Keep in mind that Cidewalk promotions are best used to increase awareness of and interest for your business. As people become more and more familiar with your brand, they’ll eventually become more likely to click on your promotions and take advantage of your offer. This is why we encourage using our monthly plans to increase awareness and interest in the towns of your choice – after all, when have you ever purchased a product the very first time you heard about it? According to the rule of effective frequency, people generally need to hear about a product at least three times before they make a decision to purchase your product. Don’t expect your customers to be any different!
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