This story is part of Cidewalk’s series of  “Stories Behind a Business” featuring the untold side of businesses from all over the world. What’s Your Story? Share it here.


Tom Duke turned his passion for working out and being healthy into a business that would help others live healthier lives! Providing unparalleled service in Salem, NH. 🏋

At Fitness Equipment Etc., the relationship doesn’t end with the sale.
We deliver, install, and service everything we sell. We also build and maintain relationships with our customers so we can keep them posted about new and upgraded products.

We provide unparalleled service on our equipment and have established and sustained relationships with premium manufacturers in the industry throughout the years to ensure high-quality fitness equipment that will last.


Tom Duke CEO/President

I worked in several different industries early in my life but I wanted to find something that would impact others. That is when I decided to turn my passion for working out and being healthy into a business that would help others live healthier lives. I was working for a fitness equipment store and realized I wanted to build my own business!

While living in Salem, NH, I started Fitness Equipment Etc. with a business partner in 1990 and we opened our first store in Auburn, MA. After a few years, I bought my partner out and soon sought out new space in a better location. We then moved across the street from Spags on Route 9 in Shrewsbury! In 2004, I bought my current building on Route 28 in Tax Free Salem, New Hampshire. I had reached a pinnacle in my business but decided to become more focused to ensure the longevity of my business, so in 2006 I sold my MA store, and focused on my Salem location. I’m so glad I did.

Fitness Equipment Etc., is location at 361 South Broadway, Salem, NH 03079
(p) 603-898-3158 *10% off for all who mention this CIDEWALK Story*
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