Have you ever felt like your current marketing strategy could use a fresh, impactful boost? In today’s dynamic market, businesses are looking beyond SEO, SEM, and social media ads to connect with their audience. Enter Digital Out-of-Home (DOOH) advertising – a powerful tool that has quickly evolved from a niche tactic to a must-have complement in every SMB’s marketing toolkit.
Why DOOH?
DOOH advertising, like digital billboards, bus shelter ads, cartop ads and geofenced mobile ads, allows you to reach consumers when they are out and about, in moments where they are more likely to engage with your brand. It amplifies your existing online efforts by creating an omnipresent brand experience – all while staying in your customers’ line of sight.
A Quick Case Study:
Meet Emily’s Interiors, a boutique kitchen and bath showroom in metrowest Boston. While they had a steady stream of customers from their SEO and social media efforts, they wanted to extend their reach beyond the digital screen and tap into local foot traffic. By launching a digital billboard ad coupled with a geofenced mobile ad campaign, they got the word out about their services to customers in neighboring towns
Emilys Interiors strategically displayed attractive custom cabinet designs, capturing the attention of commuters and passersby, boosting thier brand awareness and business, turning their local community into loyal, frequent customers.
DOOH: Accessible and Affordable with Cidewalk
You might think DOOH sounds like a big-budget strategy, but here’s the great news: Cidewalk’s programmatic ad platform makes it both affordable and accessible. With no contracts, no setup fees, and flexible daily budgets starting at just $10, you can easily integrate DOOH into your current marketing plan and reach your audience in new, exciting ways.
Don’t let your business be the best-kept secret in town. Discover how DOOH can complement your digital marketing efforts and create a bigger impact. Start your first DOOH campaign today with Cidewalk and see the difference it makes.
Get started now: www.cidewalk.com
