This story is part of Cidewalk’s series of “Stories Behind a Business” featuring the untold side of businesses from all over the world. What’s Your Story? Share it here. “What Pixar movie inspired our next featured entrepreneur to venture out with a mission to be a creative superstar on the east coast?” Jayson Vincent Read more…
Thu, 08 Dec 2016 21:42:51 -0800 Walk into any gym to inquire about a membership and you will most likely experience hard selling tactics. Hard selling can be an aggressive approach that jumps right to the point of making the sale right there on the spot. The gym manager might Read more…
Wed, 08 Jun 2016 14:17:53 -0700 Speed is life. Especially in the world of lead management. The odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times, as shown in the Read more…
Thu, 21 Apr 2016 12:25:42 -0700 Updated: February, 2020 As a small business owner, you’ve probably marketed your business with signs, banners, flyers and one-pagers. These included all kinds of text and fancy graphic designs. But in this day and age where everyone has their eyes on their phone, mobile Read more…
Most marketers, even experienced gurus, tend to fall into the “benefits vs features” trap, while drafting an effective ad copy. As marketers we have this urge to list and highlight the set of key features about our service or product while creating the ad copy. However, we tend to forget Read more…