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When to Sell or Not to Sell: Hard vs Soft Sales
Thu, 08 Dec 2016 21:42:51 -0800 Walk into any gym to inquire about a membership and you will most likely experience hard selling tactics. Hard selling can be an aggressive approach that jumps right to the point of making the sale right there on the spot. The gym manager might tell you that if you […]
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Don’t let your fresh leads go stale
Wed, 08 Jun 2016 14:17:53 -0700 Speed is life. Especially in the world of lead management. The odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times, as shown in the Lead Response Management Study* […]
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How to Make Your Ad Click
Thu, 21 Apr 2016 12:25:42 -0700 Updated: February, 2020 As a small business owner, you’ve probably marketed your business with signs, banners, flyers and one-pagers. These included all kinds of text and fancy graphic designs. But in this day and age where everyone has their eyes on their phone, mobile marketing is now the way […]
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Are you selling features or benefits?
Most marketers, even experienced gurus, tend to fall into the “benefits vs features” trap, while drafting an effective ad copy. As marketers we have this urge to list and highlight the set of key features about our service or product while creating the ad copy. However, we tend to forget that our customers mainly care […]