Guides

Beyond Billboards: Exploring Other Affordable Outdoor Advertising Options for SMBs

Introduction: While billboards are a prominent form of outdoor advertising, they are not the only avenue. This post explores various cost-effective outdoor advertising options that can complement or even substitute traditional billboard campaigns. Alternative Options: Transit Advertising: Bus shelters, taxis and mobile ads offer dynamic ways to reach commuters and Read more…

By Cidewalk, ago

Breaking Down Billboard Advertising: A Cost-Benefit Analysis for SMBs

Introduction: Many small to medium-sized business owners overlook billboard advertising, assuming it’s costly and beyond their reach. This post demystifies the cost and benefits, showcasing why billboards might be just what your marketing strategy needs. Costs Explained: Let’s tackle the biggest myth: cost. With Cidewalk digital billboard options and flexible Read more…

By Cidewalk, ago