Introduction: Measuring the impact of billboard advertising can seem daunting, but with the right metrics, SMBs can glean valuable insights into their campaigns’ effectiveness. Key Metrics: Reach and Frequency: Estimate how many people see your billboard and how often. Engagement: Track engagement through coupon codes or specific URLs. Sales Impact: Read more…
Introduction: While billboards are a prominent form of outdoor advertising, they are not the only avenue. This post explores various cost-effective outdoor advertising options that can complement or even substitute traditional billboard campaigns. Alternative Options: Transit Advertising: Bus shelters, taxis and mobile ads offer dynamic ways to reach commuters and Read more…
Introduction: Many small to medium-sized business owners overlook billboard advertising, assuming it’s costly and beyond their reach. This post demystifies the cost and benefits, showcasing why billboards might be just what your marketing strategy needs. Costs Explained: Let’s tackle the biggest myth: cost. With Cidewalk digital billboard options and flexible Read more…
Exciting news! The Realtor Association of Central Massachusetts has once again joined forces with Cidewalk’s innovative Partner Program, propelling their marketing efforts into a new realm of possibilities! This collaboration introduces an exclusive offer where members of Realtors Central MA can leverage Cidewalk’s innovative advertising solutions at discounted rates! Additionally, this partnership not only Read more…
At Cidewalk, we’ve always been at the forefront of advertising innovation, empowering businesses to maximize their reach with budget-friendly, cutting-edge ad technology. Today, we’re spotlighting a shining example of hybrid advertising success with our client, Emily’s Interior Inc., a local business making a significant impact in the MetroWest Boston area through our Dual Read more…