Fri, 23 Oct 2015 14:29:28 -0700 The Association of Real Estate License Law Officials (ARELLO) estimates that there are about 2 million active real estate licensees in the United States along with more than 85,000 real estate firms. With that kind of competition, it can be tough to stand out from Read more…
Wed, 04 Nov 2015 13:32:30 -0800 By the time people need a mechanic, it can be too late. They rarely have time to do a full scale investigation on which mechanic is best. Normally, this means they rely on either on a recommendation or name recognition. Fortunately, Cidewalk can help Read more…
Mon, 09 Nov 2015 10:03:54 -0800 How Porter’s 5 Forces Can Help You Make Better Marketing Decisions One thing that I always try to push myself towards is trying new things and having new experiences. The problem is that I’m also super competitive (I can totally beat anyone at steak). Read more…
Mon, 16 Nov 2015 15:27:04 -0800 The cleaning service industry is a billion / year industry. However, price is usually the determining factor as many companies and individuals look to cut costs. As a result, you have to find ways to advertise your company to a wide audience at an Read more…
Tue, 17 Nov 2015 15:30:16 -0800 Tips for segmenting the market by price One of my favorite marketing strategies of all-time is decoy pricing. In this strategy, you offer 3 products – a low price, medium price, and high price option. What’s the catch? The medium price and the high Read more…