Thu, 08 Dec 2016 21:42:51 -0800 Walk into any gym to inquire about a membership and you will most likely experience hard selling tactics. Hard selling can be an aggressive approach that jumps right to the point of making the sale right there on the spot. The gym manager might Read more…
Wed, 08 Jun 2016 14:17:53 -0700 Speed is life. Especially in the world of lead management. The odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times, as shown in the Read more…
Tue, 20 Oct 2015 15:55:35 -0700 Understanding behavioral market segmentation Many people are aware of Pavlov and Classical Conditioning. However, few are aware of B.F. Skinner – the “father” of behaviorism and operant conditioning. Whereas Pavlov proved that action could be taken thanks to an associated stimulus, Skinner was more Read more…
Thu, 08 Oct 2015 14:00:04 -0700 Using psychographics to segment your market [Editor’s Addendum – This is the second of our series covering different ways to segment your target market. See our post on demographics here.] Have you seen a terrible play / show? I mean like a truly truly terrible Read more…
Fri, 23 Oct 2015 13:06:48 -0700 Planning an event is a high intensity and stressful task. There are always multiple moving parts and problems to troubleshoot . . . .not to mention the anticipation of wondering if enough people will attend! Luckily, that’s where Cidewalk can help. We can help Read more…