The holiday season can be a great time for your business, and with the right marketing strategy, you could gain and keep new customers all year long! Here are 4 tips that can help your business stand out from the rest.

1. Be the Best Guide
The holidays can be a stressful time for shoppers – make sure that your customer support channels are easily accessible. Studies have shown that people prefer to connect via text or chat, instead of email or phone. 

2. People Love Free Stuff
Free or discounted items will attract people to your business esp during the holidays when they are looking for deals. This could be anything from 50% off an item or a buy-one-get-one promotion. If you don’t have physical product to sell, create some free content, helpful guides, tips or resources

3. Helpful Follow Up
Create automatic emails that will follow up with customers at different stages of their time on your website. The email that goes to a user who didn’t complete checkout should be different than someone who made their first purchase. 5 Ways To Jumpstart Your Email Program.

4. Early Bird Gets The Worm
Creating buzz around the holidays is no easy task. Every other business is also ramping up their marketing efforts – meaning it can be difficult to cut through the clutter. Some people like to get their shopping done early, don’t wait to start your marketing campaigns.